Who we help
Most organizations come to us with very concrete needs
We partner with the people behind complex, multi-stakeholder digital products—the kind where "getting it done" is often complicated by competing priorities and organizational silos. We’ve found that our best work happens in these high-friction environments, acting as the bridge between ambitious goals and the practical systems needed to reach them.
Instead of just handing over a set of designs, we focus on the foundation. We help your team cut through the noise to define the actual problem, organize the workflow to reduce bottlenecks, and build interfaces that don't just look good today but scale gracefully as your company grows. Our goal is to replace the "chaos of the build" with a comprehensive and structured path to delivery.
Most organizations reach out to us when they hit a specific wall: a product that feels disjointed, a development process that has stalled, or a high-stakes launch that feels out of reach. We help you solve those immediate challenges while leaving behind the tools and clarity your team needs to keep moving forward.
Most organizations come to us with very concrete needs:
- Clearer interfaces
- Onboarding flows users actually complete
- Purchase funnels that convert
- Design systems that reduce design and development costs
- Efficiently expand brands into their digital ecosystems
- TV and multi-screen interfaces that works
- Citizen portals that are navigable and accessible
- Structure and direction to start or rescue complex digital products
Industries we support
- Telecom
- Retail
- E-commerce
- Banking
- Technology
- Energy
- Media
- Government
- Public sector
- Medical
- B2B platforms
We work across strategy, design, and delivery.
We support organizations where clarity, alignment, and execution discipline matter most.
Product design
This foundation informs our creative and design direction, ensuring every visual decision serves a functional purpose. We don't just deliver screens; we craft cohesive, user-centric experiences that align business goals with intuitive human interaction.
- UX strategy
- User research and insights
- Journey and flow definition
- Creative direction
- Interaction and interface design
- Prototyping and validation
Design systems
From Figma to the final commit, we ensure your design system serves as a single source of truth that accelerates development velocity.
- Token foundations
- Component libraries
- Documentation
- Training and integration
Consulting & Design Ops
Beyond day-to-day operations, we help leadership crystallize a unified product vision and implement rigorous accessibility and quality standards. We don't just advise; we embed best practices that allow your team to scale velocity without compromising on craft.
- UX/design workflow and process improvement
- Governance
- Product vision
- Accessibility and quality standards
- AI-powered design practices integration
Front-End Execution
More then anything, we write code that is as maintainable for your team and work hand-in hand with them to ensure the interfaces feel as good as it looks.
- UI integration
- HTML/CSS/JavaScript
- REACT app development
- Component development
- Design system implementation
We combine structure with an obsessive attention to detail.
Great product design isn't just about the final polish; it’s a strategic journey that begins long before the first pixel is placed. While most frameworks follow a predictable path:
- Understand
- Define
- Design
- Deliver
The true impact is often seen in the execution between key milestones. What distinguishes BYCo is the integral role of design in supporting every step, and the seamless collaboration between our teams and yours. Unlike many agencies that primarily introduce design at the production phase, we leverage it from the very beginning to:
- Explore possibilities
- Align teams around a shared direction
- Clarify decisions and remove ambiguity
- Deliver precise, build-ready outputs
Our approach is captured in four complementary design modes:
Our design modes
These modes aren’t sequential. They’re applied where they add the most value, helping teams move from uncertainty to meaningful progress.
The craft behind the work
Clarity in design never comes at the expense of humanity. We ensure your message is delivered clearly and effectively by meticulously attending to every detail. This includes everything from the broad logic of user flows to the precise rhythm of layout, and even the weight and legibility of a typeface.
We believe well-crafted interfaces are not merely an aesthetic choice, they are fundamental to product success and user satisfaction; they reduce cognitive load, build trust, and make complex products feel effortless to use. By streamlining interactions, presenting information clearly, and anticipating user needs, we transform potential friction points into moments of seamless interaction.
All this is the difference between a product that works… and a product people enjoy using.
Design for clarity. This is how complex products become understandable, scalable, and ready for real users.
Bell Canada
Modernize and drive the digital evolution of the Bell.ca consumer site.
Talha Iqbal, Bell Cyber’s Senior Director of Cyber intelligence Centre shares strategies and technologies that enable businesses to quickly detect, isolate.
A few of our clients
Bell Canada - Define the product strategy and lead the development of the digital ecosystem for Canada’s largest telecommunications company.
National Bank of Canada - Supported National Bank in defining new digital features and services for retail banking, as part of its digital transformation. We worked alongside internal teams to shape a clear, structured product vision aligned with real user needs and business priorities.
CAE - Collaborate with internal teams to define the product vision and optimize the user experience of the digital tools used in commercial pilot training.
City of Montreal - Support the City’s digital department in designing interfaces for the websites of its museums and cultural institutions, including “Espace pour la vie” and “Montréal en mémoire.”
Télé Québec - Partner with the internal digital department to design the user experience and visual interface of the public broadcaster’s main digital platform, aligned with its mission.
Canadian Space Agency - Support the Agency in the redesign of its intranet, transforming it into an optimized communications solution designed to assist federal employees and managers in the transition to hybrid work.
CBC / Radio-Canada - Co-design the global user experience of Panora.tv — an online documentary acquisition platform — in partnership with the CBC/Radio-Canada distribution team.
Énergir - We support Énergir in the evolution of its digital experiences, transforming them into a lever for performance and satisfaction. From the redesign of the Customer Space to the implementation of a foundational design system—alongside the optimization of high-impact user journeys—we are strengthening the consistency of their platforms and driving long-term progress in their design practices.
Intact Insurance - Support internal teams in designing and deploying a unified design system for the organization, enabling consistent experiences across multiple brands and platforms.
Commission d’accès à l’information du Québec - Complete redesign of the Commission’s website, along with a modernization of its visual identity.
An agency that puts people at the heart of everything it does. Their professionalism, the quality of their work, and the commitment of their teams make them a partner of exceptional reliability.
National Bank of Canada
Comptia - Strategic support for a U.S.-based IT certification and training organization in redefining its brand positioning and optimizing its digital experience, in order to better serve the diverse profiles of its audience.
Project in partnership with Thinkmax.
Royal Canadian Mint - Redesigned the user experience, information architecture, and visual design of the municipality’s citizen portal.
Project in partnership with Thinkmax.
L’actualité - Complete redesign and development of the mobile application for a leading Quebec magazine specializing in politics and public affairs.
Virgin Plus - Lead the design and optimization of the user experience and visual interface of the telecommunications company’s website and digital tools.
Lucky Mobile - Designed the digital identity and developed the web platforms for this Canadian low-cost mobile service provider.
City of Chateauguay - Redesigned the citizen portal experience and visual identity for this Montérégie municipality by providing tools focused on real community needs.
Flare - Helped an emerging cybersecurity player redesign its interface and design system to enhance clarity, professionalism, and visual consistency — in alignment with its strategic positioning.
City of Victoriaville - Redesigned the user experience, information architecture, and visual design of the municipality’s citizen portal.
Frequent questions
Digital products where clarity and execution matter — new features, redesigns, design systems, UX strategy.
Yes. Our work integrates product, UX, engineering, and business stakeholders.
Always. Agile, hybrid, or waterfall — the method is shaped around your reality.
We deliver detailed specifications, components, and front-end integration.
Yes: design systems, UX governance, product evolution, and continuous improvements.